Friday 3-4: Mistakes that are easy to make and hard to fix - Lessons learned
the hard way so you don't have to." - FREE
Find out about some of the fatal mistakes you are likely to be making
in your business now that will haunt you later. This stress test will
give you a clear idea how well your studio is protecting it's clients,
team members, and business. A failed business is no joke, and lessons
learned the hard way can cost friendships, partnerships, immeasurable
stress for those around you, and millions in business. Protect your
studio's future as best you can, while designing your finances and
exit strategy to be as graceful as possible. After over a decade of
teaching seminars that stood out from the many on "How to Build a
GREAT Tattoo Business", this is new workshop will cover the many
mistakes that can add up to a perfect storm, have you asking vital
questions, and inspiring action to help ensure your studio can
withstand the tests of time.

Walk ups welcome, but for a copy of the worksheets email via

Friday 3-4pm


9:30 - 11:30AM - Guy Aitchenson Bio Workshop

5-6:30 $120 - Darwin and Stefano's - Master critiques - Learn how to
take a critique! Send in your tattoos ahead of time for a chance to be
critiqued by Darwin and Stefano. They will have a computer with them
to edit your photos onscreen so you have tangible ideas on how to take
your work to the next level. Sign Up with Our Website Checkout Above

Friday 5-6


 Guy Aitchison’s Reinventing The Tattoo: Free Introductory Seminar - FREE

Guy has been teaching seminars under the Reinventing The Tattoo name
for over a quarter century now, continually updating and refining the
curriculum while staying focused on the core design principles- flow,
fit, positive/negative relationships, contrast, priority, depth and
lighting. These principles can form a solid backbone for any style of
tattooing, as Guy demonstrates in the seminar using examples from a
wide variety of artists.

This class is intended for professional tattooers and apprentices of
professionals looking to broaden their knowledge of tattoo design and
application, using examples from a variety of artists to showcase a
broad range of approaches to successful tattooing. Existing
Reinventing members are encouraged to attend as well.

Attendees will get a discount coupon code for subscribing to the
Reinventing The Tattoo electronic edition. Approx. 1 hour including a
few minutes for audience questions. For professional tattooers only,
or apprentices of professionals.

To register in advance, click link

Friday 7-8PM Guy Aitchison’s Reinventing The Tattoo: Free Introductory Seminar - FREE

Saturday TBD

Contact for details 

Saturday 9:30 - ? Painting Jam

The Biomech Paint Jam which is free to anyone attending the Empire
State Tattoo Fest. Students from the Biomechanical Composition seminar
will get pointers and critique from Guy, but everyone is welcome to
bring art supplies (or their tablets of course) and get into the
creative vibe. The evening will include both solo and collab projects.
Drop by the Guy Aitchison's booth during the show for location info.

Saturday 4-7 Building a Great Tattoo Business

 Building a Great Tattoo Business
To be great you must organize your talents, work, and businesses for
success. If you are tattooing for a living then you are a small
business. If you don't understand the nature of business, then you are
spending more energy and getting less out of your hard work. In this
seminar artists, managers, studio owners, and apprentices will learn
to think about all the details of a professional business plan as it
relates specifically to high quality professional tattooing. Topics
covered will include clearly defining your mission, how to build a
strong business foundation, assessing your target markets,
establishing branding, comparing competitors, clearly defining your
services and products, human resources management, and how to track
your vital statistics to insure your businesses fulfills its
potential. We have watched and helped artists in all stages of
careers, from aspiring artists and managers to artists of exceptional
influence, and are happy to pass on the great ideas that have helped
us achieve our goals time and time again as well as important mistakes
made so you dont have to..

New and improved for 2019.

All Taking Place July 19-21st at the NY Empire State Tattoo Expo, NYC Manhattan at NYC Hilton Midtown